Use case example

Gig & Labor Platforms

Drive the right behaviors. Retain your most valuable workers. Delivery, task-work, and other gig and labor platforms use Village's automated incentives engine to drive valuable actions, improve quality, and keep the best workers engaged.

The best way to optimize and engage your labor platform.

Drive valuable behavior

Village’s programmatic rules engine lets you easily create and distribute nuanced logic-based incentives so workers do more trips, deliveries, or tasks, with higher quality.

Deliver real-time incentives

Need more workers online? Got a big weekend ahead? Create and deliver powerful cash or non-monetary rewards in real-time to ensure market balance.

Increase worker LTV

Cash incentives drive action, but usually don’t drive retention. Easily deploy long-term structures like revenue share, quarterly payouts, or top-worker loyalty programs to keep workers on-platform.

Engage and delight workers

Village’s white-labeled or embedded UI provides a clear and engaging way to communicate rewards, payments, milestones, and create a better relationship with platform workers.

Sample Incentives Programs

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Use case example

A work platform struggling with worker quality & retention.

Many contractor and gig-work platforms struggle to retain platform workers longer than a few months.

The problems

No reason to choose this platform versus other earnings options.
Acquisition and churn costs high due to low switching costs.
Worker quality and output variable.
Running manual incentives and comms to retain workers.
Tech capacity limited.

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The solutions

Village Incentives drive the right behaviors, more efficiently.
Goal-based incentives turn behaviors into habits.
Recurring Benefits make the best workers stick with the platform.
Reduce acquisition, onboarding, and training costs with low effort.

The Implementation

Top Tasker Program

This structure drives worker retention (in this case, called “Taskers”). It takes 30 mins to set up in your Village Dashboard.

Map out 5-10 actions that benefit the platform (set up test cohorts within Village if you want to experiment).
When a worker completes an action, they’ll automatically receive a non-monetary award in their wallet (in this case, called ‘Medallions’). The wallet can be embedded in your existing UI or white labeled with your platform’s branding.
Set up three tiers within Village: Elite Tasker (top 10%), Top Tasker (top 25%), Tasker (the rest). Village automatically groups Taskers into these tiers based on Medallions earned over the period.
Assign ongoing rewards (called ‘Benefits’) for each tier. In this case, Top Taskers got a badge that qualified them for additional earning opportunities on the platform, while Elite Taskers received a monthly recurring payout to boost earnings.
When Taskers churn off the platform, or reduce engagement, they lose their accrued Medallions and stop receiving recurring Benefits. This creates a strong reason to stick.

Quality Streak Incentives

Redeemable points are used here instead of cash to fit within budget constraints. Taskers can redeem these for access to particular job types.

Quality issues on tasks create customer support issues and lead to manual review costs.
Create a Quality Streak Incentive that pays out a Redeemable Credit (in this case called ‘Tasker Points’) if a given number of tasks are completed to the quality standard required (this takes 5 minutes to set up in Village).
Layer on a longer-term Goal-based Incentive that rewards multiple streaks being completed. This creates loss aversion, and turns good behavior into good habits.

Heading

What’s a Rich Text element?

Static and dynamic content editing

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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